A Simple Formula for Success
A man who had opened a shop selling locks used to see people passing by his shop every day in the market. They just glanced at his shop and moved on. One day something happened which gave him a lesson on the secret of business. He went to a cloth market to buy some clothes. There were many shops close to one another but he was undecided as to which shop he should enter. In the meanwhile a shopkeeper who saw him passing by his shop called out, “Sir, come inside and have a closer look.” This encouraged him to enter the shop.
He realized from this experience that when customers come to the market they are unfamiliar with it. They just pass by the shops, for they can’t decide which shop to enter. But when someone sympathetically calls them inside his shop, that helps them decide.
Such a person will most probably succeed in getting customers inside his shop. Many people do not have an exact idea of what they want to buy. If you learn this secret, it will only take average intelligence for you to be able to have plenty of customers. This may be called customer-friendly behaviour. The seller of locks began to follow this principle in his shop. He used to sit in the doorway of his shop and would read the facial expressions of the passer-by. His vision became so sharp that he was able to tell from customers’ faces whether they were looking for a lock or were just walking along there for some other purpose. When he guessed someone was a customer for a lock or any other lock-related item, he would immediately invite him to step inside his shop. In this way, his business suddenly began making good progress. A time came when he became the best salesman in the market.
The secret of success lies in following simple rules. People generally think that success is something which can be achieved only by doing something great, or by utilizing great means or resources. But you can reach the peak of success just by your polite words, hard work, making good use of your limited resources and patiently doing your work, with perseverance. None of these things are too big or difficult for the common man to achieve.
