An Ordinary Step

A doctor once started up a clinic and in a very short time he became successful. He had a very special way of immediately greeting all of his patients. Generally, doctors expect their patients to greet them, but in this instance the doctor himself started to greet his patients. This kind of behaviour ingratiated him with his patients. Soon his clinic became popular, even though he did not have an MBBS degree. He was only a Registered Medical Practitioner.

A shopkeeper once noticed that if a customer had many bank notes he would generally give the oldest notes to the shopkeeper and would keep his clean notes for himself. He realized that customers like clean new notes. He decided to use this psychology on his customers. He made it a point to return only good currency notes to his customers.

The shopkeeper had all types of notes in his desk, but when he gave the customers change, he would give them only new notes, separating out all the dirty notes. In order to collect clean notes, he deposited all his notes in the bank and exchanged them for small currency notes. He used to mix clean and dirty notes in his cash register so that customers could see that the shopkeeper was giving them change in clean notes by first separating them from all the dirty notes.

Obviously, there was nothing extraordinary about this step on the part of the shopkeeper but his method impressed customers a lot, for they got the impression that their shopkeeper cared for them. Slowly, he impressed his customers with this ordinary practice. His shop became so popular that it was always full of customers.

The secret of success lies in your developing some distinctive quality which demonstrates that you are the well-wisher of others and this can be done in any ordinary way, even just by speaking a few kind of words or by exchanging dirty notes for good, clean notes.