Dreams and Success

Mr. Ram Ratan Kapila runs a refrigerator and air-conditioner business by the name of Kapsons, with its offices located on Asif Ali Road in New Delhi. Needing a catchy name for his firm, he advertised for one in the newspapers, promising a handsome reward for the best slogan. In spite of advertising repeatedly, no apt slogan was forthcoming. He kept racking his brain day in and day out, but could not hit on anything that sounded just right.

Six years went by, then one night Mr. Kapila dreamt he was in a beautiful garden, with birds chirruping and perfect weather. Delighted with his surroundings, he exclaimed, “What wonderful weather!” It had taken him six years, but he had found the right catch phrase at last: “Kapsons: the weather masters.”

Dreaming is an activity which goes on in the sleeping state, often crystallizing unformed thoughts and desires. What has been going on during the day frequently appears in dreams at night. History abounds in tales of discoveries which have been made through dreams, and problems—which had apparently been insoluble—being successfully solved on awakening from an illuminating dream sequence. An inventor’s mind, when totally engrossed in his invention, continues to project the ins and outs of problems even when he is asleep. It is not unusual for answers of seemingly unanswerable questions to appear in the course of dreams. But this only happens as a result of total intellectual association with any given subject. Success is the result of dedication and assiduity. It is never the result of some unasked for miracle.