IN A DREAM
Mr. Ram Ratan Kapila runs a business in refrigerators and air conditioners. His company is called Kapsons, with its head office on Asaf Ali Road in New Delhi. Mr. Kapila needed a slogan for his firm. He placed an advertisement in the newspaper offering a reward to anyone who could come up with a good, concise slogan. Despite repeated announcements, no one managed to provide one that satisfied him. Some people sent in suggestions, but Mr. Kapila rejected them. “A slogan should be penetrating. But these slogans were not penetrating,” he said in a meeting on December 4, 1983. Mr. Kapila stayed preoccupied with this problem day and night. He kept thinking about it, constantly searching for the right slogan, but without success. Nearly six years passed in this struggle. Then, one night, he had a dream. In it, he was walking in a garden. The weather was delightful, and birds of many kinds were singing in the trees. Seeing this, he felt overjoyed, and the words came out of his mouth:
“If there is weather, let it be like this.”
As he spoke, he woke up. Suddenly, he realized that he had discovered the slogan he had been chasing for years. Instantly, the English version formed in his mind:
KAPSONS: the weather masters
Dreams are the continuation of the mind’s activity during sleep. If you keep your mind absorbed in something all day, it will appear in your dreams at night. Many of history’s great inventions first came through dreams. The reason is that the inventor was so deeply engaged with his work that even in sleep he dreamed about it. A dream is essentially the outcome of complete mental involvement. For such a person, the day is not twelve hours long but twenty-four. This is the secret of success in any mission. Without such deep focus, no great achievement is possible—neither in this world nor in the next.
