SUCCESS AND THE SUBCONSCIOUS
When Dreaming Helps

LOCATED in Asaf Ali Road in New Delhi, Kapsons is a refrigerator and air-conditioner business enterprise run by Mr Ram Ratan Kapila. Needing a catchy name for his firm, he advertised for one in the newspapers, promising a handsome reward for the best slogan. In spite of repeatedly advertising, no apt slogan was forthcoming. He kept racking his brain day in and day out but could not hit on anything that sounded just right.

Six whole years came and went, then one night, Mr Kapila dreamt he was in a beautiful garden, with birds chirruping in perfect weather. Delighted with his surroundings, he exclaimed, “What a wonderful weather!” It had taken him six years, but he had found the right catchphrase at last:

Kapsons: The Weather Masters

Those who really wish to achieve something, who invest their every thought towards fulfilling their goals, they are aided in their endeavor by their dreams. The dream is an activity which goes on in the sleeping state inside the mind. Unformed thoughts and unfulfilled desires materialize in dreams. Often what has been going on during the day appears in dreams at nights. History abounds in tales of discoveries which have been made through dreams, and problems, which had apparently been insoluble, being happily solved on wakening from an illuminating dream sequence. An inventor’s mind, when totally engrossed in his invention, continues to project the ins and outs of the problems even when he is asleep. It is not unusual that answers to seemingly impossible questions appear in the course of dreams. But this only happens as a result of total intellectual association with any given subject. Success is the result of devotion and assiduity, and is never the result of some unasked-for miracle.