THE CULTURE OF MATERIALISM
Dominating The Society

IN the realm of culture, while diverse religions flourish, the prevailing ideological force of our times is 'materialism'. In today’s world, an overwhelming pursuit of wealth has become the foremost objective for nearly everyone. Presently, the singular preoccupation for individuals, regardless of their religious inclination, revolves around amassing riches.

In the modern age, the advancement of science ushered in a new phase of progress. Numerous innovations emerged as a response to material needs. These innovations were subsequently introduced into the market, resulting in an influx of new products available for purchase. Observing this transformation, people began to believe that wealth could enable the acquisition of anything, be it as small as a needle or as grand as an airplane. The pervasive influence of television and advertisements has significantly contributed to this cultural shift.

The phenomenon described here is the rise of a commercial culture, which has propagated a global culture centred around wealth. Individuals across the world developed an insatiable desire to accumulate as much wealth as possible. A successful lawyer from the Uttar Pradesh province in India, for instance, relocated to Delhi with the aspiration of purchasing a residence in an affluent neighbourhood. When questioned about his choice of residence, he responded: “I prefer my Mercedes not to be parked next to a Santro car.”

His statement conveys a clear message—he wished to avoid having his luxury car juxtaposed with a more affordable vehicle. This sentiment echoes the prevailing mindset of contemporary society. This perspective is shared by men and women alike, albeit to varying degrees. Some articulate it explicitly, while others hold it silently.

YOUR LORD
KNOWS BEST WHAT IS IN
YOUR HEARTS.