The mindset of the people differs from age to age. One accepts something only when it is in accordance with one’s way of thinking. This is what is called the addressing of the mind. There are two ways of addressing people: addressing crowds at the collective level and addressing people at an individual level. While most speakers prefer to address people en masse from the stage, U have always preferred to interact with and address people at the individual level. As individuals constitute the basic unit of society, addressing a crowd does not yield any long-term results, for, in very large groups, the individual's mind is never properly addressed. Therefore individuals—the building blocks of society—are unlikely to change. When we interact and address people at the individual level, their minds are addressed. Their minds start getting re-engineered on positive lines. And as individuals start living in positivity, it has a far-reaching effect on the reform of society, in a community, nation, and internationally.
Source: Love of God