Idkhal e Kalimah means to make people aware of the message of God. Dawah work has been termed in the Quran ‘the call to God.’ In other words, dawah work aims at bringing people closer to their Creator and Sustainer. Calling people to God is telling them that the only right way of life for them on this earth is to become true believers in God. Calling people to God aims at directing their attention neither to politics nor to national issues. It is unequivocally the task of making people focus on God and must, therefore, be performed in the correct spirit.

What does ‘calling people to God’ mean? Primarily, its purpose is to acquaint man with the creation plan of God. He should be told what his relationship with God is, and how God is going to deal with him in future. In other words, this is like introducing man to God. Its objective is to awaken man from his slumber, cause him to realize his servitude and incline him to turn towards God. This is the place where a dayee (the one who calls people to God) has to perform his task of dawah, i.e., to tell man that the ideal for which he has been searching for is none other than Almighty God and His Paradise. It is God alone who can enable him to find his ideal and it is only by his finding God that this can happen. It is only after reaching Paradise that man will be filled with bliss, as he will find there the world for which he has been striving all along.

It is the modern civilization alone which has provided for the first time in human history all those means and resources which were necessary for the realization of the process of Idkhal-e-kalimah, the global dissemination of the message of God.