In Calling People to God Maulana Wahiduddin Khan explains that dawah work has been termed in the Quran ‘the call to God.’ In other words, dawah work aims at bringing people closer to their Creator and Sustainer. Calling people to God is telling them that the only right way of life for them on this earth is to become true believers in God. Man has only two ways of leading his life in this world: the self-oriented and the God- oriented. The self-oriented life is one in which all activities centre on oneself. Such a life is lead according to man’s own thinking. He follows his own whims and desires. To him the fulfillment of personal interests and ambitions is the standard by which to measure human success.